Applied AI for B2B CEOs and executive teams
I help B2B companies prioritize, design, and implement AI initiatives that improve revenue and margins in 90 days — no tech hype, no endless projects. I also train your teams so they master these tools and sustain the change.
- AI strategy aligned with P&L and business plan.
- Concrete use cases in sales, operations, and support.
- Guidance from the boardroom to execution.
- Practical team training for adoption and autonomy.
Artificial Intelligence to grow your business
In less than 3 minutes you'll receive in your email COMPLETELY FREE everything you need to IMPROVE YOUR BUSINESS RESULTS WITH AI.
+20 projects
with B2B executives
They trust me
I work with executives who need to decide what to do with AI, not with the technology
B2B service companies — consultancies, law firms, agencies, SaaS, industrial services — from 50 to 500 employees, with commercial, operations, and support teams.
- Companies that have tried AI but don't have a clear roadmap.
- Executive committees that need to talk about AI in terms of revenue, costs, and risk.
- Organizations that want to move from pilots to visible results on the P&L.
The challenges I usually find when I enter a company
Too much noise, too little focus
Too many vendors, tools, and pilots without prioritization.
Lost time, margin, and expertise
Commercial and operational processes full of manual tasks and delays that make you lose opportunities, reduce margins, and worsen the experience of your best clients.
Fear of investing without returns
Uncertainty about which AI projects will generate clear, measurable ROI.
Lack of executive alignment
The executive committee has no consensus on where to start with AI.
My job is to help you bring AI down to concrete decisions: what to do this quarter, with which teams, with what metrics, and what risks we take.
AI Training
Training programs so your team masters artificial intelligence
MINICAMP
60 MINEssential introductory session for a first professional contact with AI.
AI BOOTCAMP
INTENSIVEHigh-intensity program of 5 sixty-minute sessions designed for technical and strategic business mastery.
AI WORKSHOP
8 HOURSFull-immersion technical day to solve operational challenges with immediate deployment.
Consulting services
Three work streams focused on concrete results
AI Diagnosis & Roadmap
Interviews, process analysis, use case identification, and 90–180 day roadmap.
Clarity and prioritization for your committee.
I want an AI roadmap
Pilot Design & Support
Use case design (sales, operations, support), tool selection, real-team testing, and metrics.
Learn fast with controlled risk.
Design an AI pilot
AI Alignment & Governance
Executive committee workshops, usage principles, governance, and internal communications.
Make AI a strategic lever, not just an experiment.
Align the committee on AIAI talks and workshops for committees and teams
Practical, business-oriented sessions with real cases and examples adapted to each audience's sector.
Keynotes for corporate events
- "AI in B2B beyond the hype"
- "From pilot to P&L impact"
- "How to lead teams in the AI era"
Ideal for client events, kickoffs, partner meetings.
Workshops for executive committees
- 2–4 hour format.
- Align vision, understand relevant use cases.
- Leave with a prioritized shortlist.
Sessions for sales and ops teams
- Practical focus: demos, concrete workflows.
- Exercises applied to the team's day-to-day.
The kind of impact we pursue in projects
- Reduction of customer response times from days to hours.
- Improved conversion of commercial opportunities through follow-up automation.
- Freed manual work hours in operations and support teams.
- Executive committee alignment around a clear AI roadmap.
How it works with me
First conversation
30 minutes to understand your context and goals.
Approach proposal
Roadmap, pilot, or workshop tailored to your company.
Execution & support
Working side by side with your teams.
Measurement & next steps
Results with metrics and continuity plan.
What some clients say
Real results, trusted relationships
"He speaks our language. Instead of technical jargon, he put numbers on the table and a clear plan. In 90 days we had visible results on the P&L."
María González
CEO, TechServices
"He helped us move from hype to concrete decisions. His human-centered approach was key for the team to adopt new tools without resistance."
Carlos Rodríguez
Director of Operations, InnovateLab
"Thanks to his guidance, we aligned the committee in two sessions and launched a pilot that reduced response times by 60%. We'll work together again."
Ana Martínez
COO, SmartBiz
Let's talk about AI with numbers on the table?
Book a 30-minute exploratory meeting — strategic, not technical — to analyze AI opportunities in your company together.
You can also email me at joseantonio@matrits.com or connect on LinkedIn.